Parallel Session
Code u6b
Date Tuesday, June 22
Time 14.00 - 15.30
Location Hall C
Chair n/n
Vice Chair n/n
  
Building the university of the future (U)

6. Markets and marketing

b) Offers and strategies


Gray, C.W.J.A.
The Open University Business School
United Kingdom
Using New Technologies to extend the boundaries of distance taught management development
Abstract

Kirkwood, Jannette
University of Southern Queensland
Australia
Marketing the Virtual University: From Local to Global
by Jannette Kirkwood, Meredith Lawley and Jane Summers
Abstract

Muta, Hiromitsu
Tokyo Institute of Technology
Japan
Change in cost-effectiveness of the University of the Air of Japan with its nationwide expansion
by Professor Hiromitsu Muta and Takahiro Saito
Abstract

Steinmann, Uwe
FernUniversitaet Hagen
Germany
An academic exchange market for multimedia components
Abstract