Logo of Heriot-Watt University - Edinburgh Business Shool
Chapter 15

Heriot-Watt University

Category: Distance education provision from a university
Country: United Kingdom
Location : Edinburgh
Language of instruction: English
Riccarton, Edinburgh
EH144AS.
Tel: 0044131-4495111.

Official Status

The Edinburgh Business School of Heriot-Watt University is the world's largest business school.

The distance education provision of the Master of Business Administration commenced in October 1990.

Training Provision: Courses

The Master of Business Administration is a degree at masters level.

Training Provision: Certification

The Heriot-Watt MBA by distance learning enjoys a high world-wide ranking and has received a number of academic and governmental accolades in recent years. As part of the internationally respected British University system, Heriot-Watt is fully accredited by the British government and accepted by colleges and universities across the U.S. and Canada, as well as the rest of the world. Furthermore, it has been welcomed by the North American business community, with many major and mid-sized companies subsidising their employees' educational expenses for the program.

The MBA at Edinburgh has the same standing as any other higher degree offered by Heriot-Watt University.

Training Provision Statistics

Heriot-Watt University's enrolment has steadily grown, with 4,500 students currently studying at the Riccarton campus in Edinburgh. Of these, 15% are form outside the United Kingdom. In addition, another 9,000 students world-wide are enrolled in the Heriot-Watt MBA by Distance Learning. Each years some 2,500 students graduate from Heriot-Watt University and its associated colleges.

International Student Body: Heriot-Watt MBA students hail from over 120 different countries, including about 4,000 in North America, about 2,000 in Hong Kong, and thousands more in Europe and Asia. Since 1990, over 100 students have graduated from Heriot-Watt University with MBA degrees earned via distance learning, and currently there are some 8,000 active students.

The current total enrolment of 16,000 comprises 7,000 active students, that is those who are currently submitting work, and a further 9,000 who are dormant that is to say the university has not had contact from them recently. There are roughly 2,500 students in the United States, a striking figure considering the preponderance of MBA courses there, and 1,000 in Israel.

All main English speaking countries are participants in the programme. Accountants and engineers are the main professions represented.

Thus the model is that of a masters programme at a Scottish university with a student body of 4,500-5,000 students, which has one masters distance programme taught totally globally to twice the enrolment of the rest of the university. At present only the one masters course at a distance is available but in 1997 the university is conducting an experiment with an undergraduate degree in business studies.

Training Provision : Finances

The school has an annual turnover of Euro 8,400,000. There are 250 students attending face-to-face and a further 16,000 enrolled at a distance. The school is linked to Pitman Publishing. They mail the course materials, texts and other distance education materials to the students all over the world.

The entire fee is paid by the student. Each course in the MBA programme costs £425. Students must obtain 9 course passes to meet the requirement for the degree. Exemptions to a maximum of 2 may be awarded. Examination fees are £55 per examination. Software is available at £225 per course. Maximum cost is therefore £5,895 (£425 x 9) + (£55 x 9) + £225 x 7). Only the core courses have software. Average total fee per student is £4,545. (£1 = 1.5 Euro)

Government funding for the university for the 1994-95 academic year was Euro 30,000,000 but there was no government funding for the distance learning programme.

Course Development Policies

The texts for the Heriot-Watt MBA are specifically written with the distance learner in mind, and are designed to make it easy for a student to monitor progress and understanding. Most modules contain Learning Objectives that clearly state the key points expected to be learned in each section (don't ignore these), and mechanisms such as review questions that tests one's comprehension of the subject matter. The appendix of each course contains one or more sample examinations with model solutions (actual past examinations with model solutions are also available for a small additional cost).

Self-contained Texts: Heriot-Watt MBA text materials are written with the assumption that the student possesses no prior knowledge of the subject matter. A course will begin by covering basic and essential concepts and will test the student's comprehension before proceeding to more advanced material. Since the only grade for each course is the three-hour proctored final examination, thorough examination preparation requires a complete reading of the course text and utilisation of the various testing and review questions. There are no intermediate assignments or papers to be concerned with. One does not need to access outside sources of information to assist with examination preparation; however, there is a Help-Line available to assist students struggling with particularly difficult concepts.

Every feature of the Heriot-Watt MBA is designed for practical business application. When Professor Keith Lumsden and the university were developing the program, they incorporated the input of several prominent corporations, who were invited to take part in the process to ensure that the needs and concerns of the business world were being properly addressed. These companies offered ideas and information, and helped test the program by putting employees through modules as they were being developed.

Student Support Services Policies

Non-residential: The Heriot-Watt MBA by distance learning student is never required to attend classes to complete his or her degree. The distance learning mode of study is completely non-residential. The student never needs to worry about missing an important lecture or an offhand comment from the professor that turns out to be an important part of the final examination. There is no need to scribble classroom notes or ask fellow students for updates when you're out sick. Your responsibility as a distance learning student is clear: read your received text material from cover to cover - and do where you want.

Graduate in absentia: In addition to there being no classtime, there are no weekend seminars, as with some MBA programs. In fact, there is never any need to set foot upon campus at all. Although one may travel to Edinburgh to attend Heriot-Watt's graduation ceremony upon completion of the program, even graduation can be completed in absentia. The only travel a participant in this program may encounter is for the twice yearly examination sessions.

Self-paced: The Heriot-Watt MBA by distance learning is entirely self-paced, supplying a study format that can be adapted to almost any situation. You, the student, determine your study schedule, tailoring it to meet your individual needs. If you prefer to study on weeknights, that is your option; if you plan to study only on weekends, the choice is yours. If you plan to study whenever and wherever the opportunity presents itself, the flexibility of a self-determined schedule and the convenience of portable text material make that choice possible. While independent study requires a strong dose of self-discipline to be successful, you will never be forced to study, read, or take a final examination if inconvenient to your schedule.

Examinations and Courses: The Heriot-Watt MBA by distance learning consists of nine courses, seven of which are compulsory and two elective. Courses may be taken in any order (study route suggestions are available) and in any quantity per examination session. One student might choose to take Economics and an elective in her first term, another might choose Finance, Organisational Behaviour, and Quantitative Methods, while yet another student might concentrate only on Marketing. The courseload and class combination is your choice. In general, starting with the one or two courses that most appeal to you, or that would be of greatest immediate assistance in your workplace, are good places to start. Another convenient feature of the program is that courses may be purchased long before a student plans to test on them (Often to take advantage of the multi-course discounts available for orders of three or more courses at one time) since examination registration is not automatic, but a process that is initiated by the student.

Long-term Study Plan: With final examinations held every June and December, you may devise a strategy that permits you to take tests on a regular six-month basis in the order you desire. Students have seven years to complete the program once they pass their first examination; most finish much earlier. One additional element of the program's flexibility is that a student may defer from an examination he is registered to test for and postpone it to a later session if he feels unprepared to sit for it.

Open Access: A guiding principle of the Heriot-Watt MBA is the belief that a business education should be accessible to anyone with the intelligence and motivation to pursue it. For this reason, a Bachelor's degree is not required for admission (although the large majority of Heriot-Watt MBA students do possess one). The opportunity to begin the program does not, of course, automatically equate to success, which rests entirely upon a student's ability to master the course material and to pass the examinations. But the program, unlike most others, does provide the opportunity to earn an MBA for those who, for whatever reason, have not achieved a Bachelor's degree (a population that includes a great many business people).

No Bachelor's: Because of the examination-based, performance-driven nature of the Heriot-Watt MBA, students without a Bachelors' degree are not officially matriculated (enrolled) until such time as they have "proven" their ability to do Master's level work by passing two of the seven compulsory examinations. When this is accomplished, the probationary period will end and Heriot-Watt University will matriculate the student. Enrolees with a Bachelor's degree are admitted immediately.

No GMAT: Applicants to the Heriot-Watt MBA do not need to take the GMAT or any other standardised test to qualify for admission. The purpose of the GMAT is more to filter out mass quantities of sub-par applicants than to access student capability. Since distance learning mode students at Heriot-Watt present only a limited strain upon campus resources, there is no maximum student intake. The rigorous testing mechanism inherent to the program is more than sufficient to weed out unqualified students.

Employment

Heriot-Watt University gives employment to 2,400 staff. Of these 50 are employed in the distance learning programme:
Full-time administration  15
Full-time academic  6 
Full-time technical 4 
Part-time academic 25 
Part-time admin/tech 0 
50 

Plans for the Future

Recent developments include an impressive web presence developed with an American company and plans to consider an undergraduate business course.