Nachrichten

Beitrag im Journal of Entrepreneurial Venturing erschienen

[21.01.2020]

Foto: FernUniversität

Der Beitrag „Radically Rethinking the Way Crowdfunding Works: The Case of Jumpstartfund and the Hyperloop“ wurde im International Journal of Entrepreneurial Venturing ist in der aktuellen Winter-Ausgabe erschienen. Der Beitrag untersucht erstmals eine neue Form des Crowdfundings, welche es Unternehmen erlaubt, die Crowd in die Produktentwicklung einzubeziehen. Das Journal ist im aktuellen VHB Jourqual-3-Ranking als ein „B“-Journal gelistet.

Lipusch, N.; Dellermann, D.; Bretschneider, U.; Leimeister, J.M. (2019): Radically Rethinking the Way Crowdfunding Works: The Case of Jumpstartfund and the Hyperloop, in: International Journal of Entrepreneurial Venturing, 2019 Vol. 11 No. 6, pp. 598 - 619.

Abstract:

In this research, we explore the unique case of JumpStartFund, a new crowdfunding platform that is used to develop the Hyperloop project. To this end, we employ an in-depth single case study to examine the participation architecture of the platform as well as the Hyperloop

campaign content, based on which we derive a new crowdfunding model. The derived crowdfunding model differs from existing crowdfunding models in that it allows entrepreneurs to develop their business with the crowd more actively. Our research has important implications for research and practice. First, we introduce a new crowdfunding model that expands the boundaries of existent models. Second, we explain how our model helps to more efficiently leverage the potential inherent in the crowd thereby redefining entrepreneurial success within crowdfunding. Third, we discuss how our findings contribute to existent research within the context of crowdsourcing.

https://www.inderscience.com/info/inarticle.php?artid=103739

Forschungsbeitrag Bretschneider