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Wissenschaftlicher Konferenzbeitrag von Christian Grawe für die AMCIS 2020 angenommen

[16.05.2020]

Christian Grawe hat einen Konferenzbeitrag für die diesjährige Amercias Conference on Information Systems (AMCIS) platzieren können. In seinem Beitrag „Business/IT Integration: Challenging the boundaries of alignment" beschreiben er und seine Co-Autoren, inwieweit bisherige Ansätze des Business/IT-Alignment vor dem Hintergrund der Digitalisierung zu kurz greifen und schlägt in diesem Zuge einen Integrations-Ansatz vor, welcher die Besonderheiten der Digitalisierung in Unternehmen adäquat berücksichtigt. Die AMCIS gehört zu einer der renommiertesten Wirtschaftsinformatik-Konferenzen im US-amerikanischen Raum und findet in diesem Jahr auf Grund der Corona-Pandemie erstmals als virtuelle Konferenz statt.

Grawe, C.; Kruse, B.; Bretschneider, U. (2020): Business/IT Integration: Challenging the boundaries of alignment, in: Proceedings of the Americas Conference on Information Systems (AMCIS 2020), zur Präsentation und Veröffentlichung angenommen.

Abstract:

Forms of digitalization require a steady stream of innovations in information and communication technologies for organizations to stay competitive in a dynamic environment. Innovations help realizing innovations in products and services arising from various customer demands, making the restructuring of internal processes necessary. To this day, IT functions are mainly responsible for providing and ensuring information flows and thus play a key role in the realization of innovations. To manage and use IT in accordance to organizational needs, business/IT alignment offers several entry-points to manage IT according to business related goals. However, the alignment idea still considers IT and business as separate and self-sufficient entities, pursuing their own strategies and (hidden) agendas. Pursuing both strategies cannot sufficiently meet the requirements of digitalization. Therefore, we challenge the boundaries of alignment by presenting our approach of business/IT integration considering IT functions as fully integrated into organizational value creation processes. The result is a merger of both entities resolving its functional separation. By conducting an online survey examining current limitations of the interaction between business and IT, we suggest rethinking the former separation to overcome existing boundaries enabling closer cooperation.

Christian Grawe | 16.05.2020