Dr. Natalia Rogova

Natalia Rogova Photo: Private

Email: natalia.rogova

Phone: +49 2331 987-2532

Office hours: by prior appointment

Room: A124, building 7

Module Tutor: 31561 

Social Media: LinkedIn Google Scholar Research Gate

Curriculum Vitae

11/2018 - 02/2024 PhD (Dr.rer.pol.) in Marketing and Consumer Behavior
Chair of Innovation and Creativity
Catholic University Eichstätt-Ingolstadt
09/2016 - 06/2018 M.Sc., Technology-oriented Management
TU Braunschweig
09/2016 - 06/2018 Master of Management, International Business Administration
Saint-Petersburg State University of Economics
09/2012 - 06/2016 Bachelor of Management, International Management
Saint-Petersburg State University of Economics
Professional Experience
Since 12/2023 Research Assistant
Douglas Endowed Chair of Service Management
FernUniversität in Hagen (Germany)
11/2018 - 11/2023 Research Assistant
Chair of Innovation and Creativity
Catholic University Eichstätt-Ingolstadt
05/2018 - 09/2018 Reporting and Market Research Intern
Volkswagen AG
07/2017 - 09/2017 Marketing Research Intern
EPSI Russia

Research Interests

  • Consumer Behavior

  • Consumer Identity, including Gender and Stigmatized Consumers

  • Discrimination of Consumers in Services

  • Quantitative Methods

Publications

Publications in peer-reviewed journals

  • Rogova, N., & Matta, S. (2023). The role of identity in digital consumer behavior: a conceptual model and research propositions based on gender. AMS Review, 13(1-2), 55-70.
  • Matta, S., Rogova, N., & Luna-Cortés, G. (2022). Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance. Personality and individual differences, 186, 111352.

Conference proceedings

  • “Why are Complaints from Some Consumers Taken More Seriously than Those from Others? Gender Discrimination in Service Recovery Response: The Role of Employees' Age,” Natalia Rogova and Shashi Matta. Frontiers in Service, Maastricht, The Netherlands, June 2023.
  • “Why Are Complaints from Some Consumers Taken More Seriously Than Those from Others? Detecting and Mitigating Gender Discrimination in Service Recovery Response,” Natalia Rogova and Shashi Matta. EMAC Doctoral Colloquium, Odense, Denmark, May 2023.
  • “Why are Complaints from Some Consumers Taken More Seriously than Those from Others? Gender Discrimination in Service Recovery Response: The Role of Employees' Age,” Natalia Rogova and Shashi Matta. EMAC Annual Conference, Odense, Denmark, May 2023.
  • “A Conceptual Model of Gender Identity in Digital Consumer Behavior: A Self-Categorization and Identity Signaling Approach,” Natalia Rogova and Shashi Matta, in a HigherEd SIG Special Session, “Doctoral Student Research on The Future Trends in Consumer Behavior.” AMA Winter Academic Conference, Las Vegas, NV, USA, February 2022.
  • “Emulating Success or Learning from Failure? The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” Shashi Matta, Grazia Pia Palmiotti, and Natalia Rogova, in a Special Session, “Money Matters: Consumer Financial Well-being through a Marketing Lens.” AMA Winter Academic Conference, San Diego, CA, USA, February 2020.
  • “Pink, Blue, and Green: Enhancing Preferences for Eco-Friendly Products Among Men,” Natalia Rogova and Shashi Matta. Social & Innovation Marketing Workshop, Toulouse Business School, France, November 2019.
  •  “The Role of Personal Saving Orientation, Implicit Self-Theories, and Peer Persuasion on Financial Behaviors,” Shashi Matta, Grazia Pia Palmiotti, and Natalia Rogova. Frontiers in Service Conference, Singapore, July 2019.

Awards

  • 2023 Add-on Fellowship for Interdisciplinary Economics and Interdisciplinary Business Administration, Joachim Herz Stiftung

  • 2022 ACR/Sheth Foundation Dissertation Awards, Honorable Mention (Paper: Gender Discrimination of Consumers in Service Recovery Response)

  • 2020 AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles, Runner-Up (Paper: The Role of Identity in Digital Consumer Behavior: A Conceptual Model and Research Propositions Based on Gender)

  • DAAD Stipendium (October 2017, June 2018)

BWLDLM | 10.05.2024