Invitation to a virtual fireside chat with Björn Kruse, IT Business Analyst at MEDICE The Health Family


Dear students,

We are pleased to welcome you to another guest lecture in the winter semester
2023/24 semester.

On Wednesday, February 21, 18:00 - 19:30, we will discuss the topic with Dr. Björn Kruse in a virtual fireside chat: "Digital transformation in healthcare: From pharmaceutical manufacturer to app provider".

Björn Kruse is an IT Business Analyst at MEDICE The Health Family and former doctoral student at the Chair of Business Administration, in particular Information Management at the FernUniversität in Hagen.

After an introductory lecture by our guest on "Digital Transformation at MEDICE: Drug Manufacturers and App Providers", the Chair's academic staff will provide brief impulses on the Chair's current research work in the areas of acceptance of digital health applications (DiGAs) in Germany and Digital Innovation Units.

The aim of the subsequent discussion is to discuss perspectives for
research and practice in these exciting areas. The discussion will be moderated by Prof. Till Winkler.

The event will take place in Zoom and will leave room for your questions.

Register now HERE and join the discussion, it's worth it!

The webinar is aimed in particular at students of the FernUniversität in Hagen who are enrolled in the modules Introduction to Business Informatics, Information Management, IT Governance and Business/IT Alignment. External guests are also very welcome this time!

We look forward to your numerous participation and a
lively discussion.

Your Chair Team B*IMA