Dr. Semra Engelkamp
About
Dr. Semra Engelkamp, née Ersöz, is a licensed pharmacist and health scientist. Her research covers issues relating to patient-centered digitalization in pharmacies and the area of pharmaceutical care.
After initial professional positions in public pharmacy, where she gained extensive insights into patient care, supply structures and process optimization, Dr. Engelkamp completed her doctorate on digital transformation in pharmacies. Her work specifically examines the implementation of digital technologies, the use of patient-centered technologies, and their practical application.
As an academic collaborator, she expanded her methodological repertoire to include neurophysiological procedures such as EEG, fNIRS, and Facial Expression Analysis. These multidisciplinary approaches enable her to analyze user-centered developments from both a healthcare science and neuroscience perspective.
Her research focus areas lie particularly in the following fields:
- Digital health literacy (DiGA) and supply evaluation
- Digitalization of pharmaceutical services
- Neuroscientific methods for user and behavioral analysis
- Interfaces between technology, patient experience, and quality of care
Dr. Semra Engelkamp advocates for an integrative, interdisciplinary research approach that examines the potential of digital technologies in healthcare critically, evidence-based, and practice-oriented.
| Education | |
|---|---|
| 11/2016 – 10/2022 | PhD in Medical Management (Dr. rer. medic.) |
| 12/2012 | Professional Licensure |
| 04/2007 – 10/2011 | Degree Programm in Pharmacy Studies (State Examination) |
| Employment | |
|---|---|
| 12/2012 – ongoing | Pharmacist, |
| 11/2016 – 10/2022 | Research Associate Chair of Marketing and Retail, Prof. Schröder, University of Duisburg-Essen, Campus Essen |
Publications
Ersöz, S., Nissen, A., & Schütte, R. (2023). Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Metrics. JMIR Formative Research [Journal Article].
Ersöz, S. (2023). The Perceived Risk of Purchasing OTC Drugs: A Comparative Study of Pharmacies with Different Levels of Digitalization. The Retail and Marketing Review [Journal Article].
Ersöz, S., & Schröder, H. (2022). Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior. The Retail and Marketing Review [Journal Article].
Ersöz, S., & Schröder, H. (2022). Presenting OTC Drugs on Digital Signage – Effects on the Perceived Purchase Risk. In: Smart Services (Band 3), Springer [Book Chapter].
Nissen, A., & Ersöz, S. (2021). Towards a Psychophysiological Investigation of Perceived Trustworthiness and Risk in Online Pharmacies: Results of a Pre-study. NeuroIS Retreat, Springer [Conference Paper].
Nissen, A., & Ersöz, S. (2021). Towards a Psychophysiological Investigation. In: Information Systems and Neuroscience, Springer [Book Chapter].
Schröder, H., & Ersöz, S. (2019). Digitale Lösungen für Informations- und Logistikdienste von Vor-Ort-Apotheken. In: Digitale Plattformen und Internet der Dinge, Springer [Book Chapter].
Schröder, H., & Ersöz, S. (2019). Braucht jede Apothekenkooperation eine eigene App? – Eine theoretische und empirische Analyse. In: Kooperative Dienstleistungen, Springer [Book Chapter].
Schröder, H., Knobloch, C., & Ersöz, S. (2018). Quick Service für Vor-Ort-Apotheken – Status quo und Entwicklungen innovativer Dienstleistungskonzepte. In: Service Business Development, Springer [Book Chapter].
