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Consumers for sustainable industry?! The role of participation and communication in the chemical industry

[23.02.2021]

Photo: BIO.NRW.eco
From left to right: Dr. Ricardo Gent (German Biotechnology Industry Association (DIB)) Dr. Julia Reinermann (FernUniversität in Hagen) and Prof. Dr. Ilka Axmann (Heinrich-Heine University Düsseldorf), Dr. Susanne Zibek (Fraunhofer IGB)

As part of EU Industry Week 2021, BIO.NRW.eco invited scientists, young entrepreneurs and representatives of large companies to the webinar „Driving Change – How Green Chemistry and Digitalisation lead the way to a Sustainable Economy“ to explore the question of how industry can be made circular and sustainable

The chemical industry is of central importance in this context, as it is an important component in almost all value chains. Therefore, it is a good starting point when it comes to increasing sustainability across industries.
One aspect are new and innovative production processes and the involvement of different stakeholders. In this context, Dr. Julia Reinermann highlighted the important role of consumers in her presentation and during the panel discussion. She presented innovative methods of participation and communication. These enable broad participation, which can ultimately increase the acceptance of sustainable production conditions.

Videos of the event

Julia Reinermann | 01.12.2025