Computer-Based Stereotype Threats as a New Theoretical Perspective on IS Avoidance by Elderly People
Julia Krönung
Markus Nöltner
Beiträge in referierten Konferenzbänden
erschienen in:
Proceedings of the 24th European Conference on Information Systems (ECIS 2016), Istanbul, Türkei, 2016.

Despite constituting one fifth of the population in Europe, elderly people (65+) are the least active group with respect to using the internet and computer-based services. Toward shedding light on rea-sons for this discrepancy, we adopt in this paper the theory of stereotype threat as a theoretical lens. Stereotype threat theory posits the perception of a social identity threat such as being old and cogni-tively slow, which in turn results in anxiety, low performance, and avoidance behavior when exposed to a stereotype-relevant situation. Psychological research has resulted in numerous studies that pro-vided evidence of perceived aging stereotypes and their implications on performance, anxiety, and avoidance. Within this research in progress, we transfer this knowledge to the phenomenon of infor-mation system (IS) avoidance by elderly people and propose a research model and multi-methodological experimental design in order to investigate the relationship between perceived com-puter-based stereotype threat by elderly users, computer anxiety, IS performance, and IS avoidance behavior.