Aktuelles
Vortrag Philipp Brüggemann
[23.06.2021]Vortrag bei der “Eighth International Conference on Advances in National Brand and Private Label Marketing” zum Thema “Product Variety and Loyalty to National Brands – a Combined Measurement of Purchase Sequence and Coverage of Demand”.
25.06.2021
Philipp Brüggemann hat folgenden Vortrag gehalten:
Springer-Norden, M. R./Olbrich, R./Brüggemann, P./Schultz, C. D. 2021: Product Variety and Loyalty to National Brands – a Combined Measurement of Purchase Sequence and Coverage of Demand, Eighth International Conference on Advances in National Brand and Private Label Marketing, 22.06.2021 (online, Vortrag P. Brüggemann).
Zugehörige Publikation:
Springer-Norden, M. R./Olbrich, R./Brüggemann, P./Schultz, C. D. 2021: Product Variety and Loyalty to National Brands – a Combined Measurement of Purchase Sequence and Coverage of Demand, in: Martinez-Lopez, F. J./Gázquez-Abad, J. C. (Eds.), Proceedings of the Eighth International Conference on Advances in National Brand and Private Label Marketing, 22.-23.06.2021, Barcelona, Spain, pp. 1-11.
Die zugehörige Publikation kann hier abgerufen werden.
