Veröffentlichung
- Titel:
- Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments
- AutorInnen:
- 
                        Homburg, C.
                        
 Imschloß, M.
 Kuehnl, C.
- Kategorie:
- Konferenzbandbeiträge
- erschienen in:
- Lisbon: European Marketing Academy, S. 213-214 2 S., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (Hrsg.).
- Download:
- 41th EMAC Conference - 2012: Marketing to Citizens Going beyond Customers and Consumers - ISCTE Business School - Uni Lissabon, Lisbon, Portugal
    MCB
                | 06.08.2025