Veröffentlichung

Titel:

Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

AutorInnen:

Homburg, C.
Imschloß, M.
Kuehnl, C.

Kategorie:

Konferenzbandbeiträge

erschienen in:

Lisbon: European Marketing Academy, S. 213-214 2 S., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (Hrsg.).

Download:

41th EMAC Conference - 2012: Marketing to Citizens Going beyond Customers and Consumers - ISCTE Business School - Uni Lissabon, Lisbon, Portugal