Publikationen
2025
- Imschloß, M.; Wecke, B.: KI in der Werbewelt: Marketing neu gedacht., in KI mit Köpfchen – Mit ChatGPT & Co. zum zukunftsfähigen Unternehmen, von Proeck D. & Kuss C. (eds.). Springer Gabler, Wiesbaden., 2025
- Sarstedt, M.; Imschloß, M.; Adler, S. J.: Multisensorisches Design von Verkaufsumgebungen., in Science meets Practice (2nd edition). Springer, Wiesbaden. 2025
- Imschloß, M.; Sarstedt, M.; Adler, S. J; Cheah, J. H.: Using LLMs in sensory service research: initial insights and perspectives, Service Industries Journal., 22 S. (Angenommen/Im Druck), 2025
2024
- Sarstedt, M.; Imschloß, M.; Adler, S. J.: Multisensory Design of Retail Environments: Vision, Sound, and Scent, in Wiesbaden: Springer Fachmedien. 83 S. (Science meets Practice), Zweite Auflage, 26.11.2024
- Imschloß, M.; Schwemmle, M.: Value creation in post-pandemic retailing: a conceptual framework and implications, Journal of Business Economics JBE. 94, 6, S. 851-889 39 S., 08.2024
2023
- Sarstedt, M.; Imschloß, M.; Adler, S. J.: Multisensory Design of Retail Environments: Vision, Sound, and Scent, in Wiesbaden: Springer Fachmedien. 72 S. (Science meets Practice), 01.01.2023
- Schauerte, N.; Becker, M.; Monika Imschloß; Wichmann, J. R. K. & Reinartz, W. J.: The Managerial Relevance of Marketing Science: Properties and Genesis, International Journal of Research in Marketing. 40, 4, S. 801-822 22 S., 01.12.2023
- Imschloß, M.: Wie suchst du so? Wie Sprachtechnologie den Suchprozess verändert und warum gesprochene Suchanfragen zu besseren Suchergebnissen führen., Absatzwirtschaft. 2023, 11, S. 48 1 S., 11.2023
2022
- Sarstedt, M.; Imschloß, M.; Adler, S.: Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen, in Wiesbaden : Springer Gabler. 74 S. (Science meets Practice), 1. Aufl., 29.09.2022
2021
- Wiegand, N.; Imschloß, M.: Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations, Journal of Interactive Marketing. 56, 1, S. 18-40 23 S., 01.11.2021
2019
- Imschloß, M.; Kuehnl, C.: Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness, Journal of Retailing, 95 (4), 158-169. [Rankinga: A, cites: 84]. 2019
- Reinertz, W.; Wiegand, N.; Imschloß, M.: The Impact of Digital Transformation on the Retailing Value Chain, International Journal of Research in Marketing, 36 (3), 350-366. [Rankinga: A, cites: 860]. 2019
2018
- Imschloß, M.; Stüber, E., & Plitzko, R.: Einfluss von (digitalen) Displays auf das Kundenverhalten am POS, Marketing Review St. Gallen, Vol 18 (6), 10-16. [Rankinga: D], 2018
- Imschloß, M.; Lorenz, J.: How Mobile App Design Impacts User Responses to Mixed Self- Tracking Outcomes: Exploring the Role of Spatial Distance for Hedonic Editing, Journal of Medical Internet Research mHealth and uHealth, 6 (4), e81. [Rankingb: A, cites: 5]. 2018
2017
- Imschloß, M.; Kuehnl, C.: Don't Ignore the Floor: Exploring Multisensory Atmospheric Congruence Between Music and Flooring in a Retail Environment, Psychology & Marketing, Vol. 34 (10), 931-945. [Rankinga: B, cites: 113]. 2017
- Reinartz, W.; Imschloß, M.: From Point-of-Sale to Point-of-Need: How Digital Technology Transforms Retailing, NIM Marketing Intelligence Review, Vol. 9 (1), 43-47. [Rankinga: D, cites: 45], 2017
2014
- Homburg, C.; Imschloß, M.; Kuehnl, C.: How Music Touches: Investigating the Influence of Sounds on Haptics, in Orlando: American Marketing Association, S. C80-C81 2 S. (MA Educators Proceedings; Band 25). 2014, Proceedings of the 2014 American Marketing Association Winter Educators' Conference. Hunter, G. & Steenburgh, T. (Hrsg.).
2012
- Homburg, C.; Imschloß, M.; Kuehnl, C.: Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments, in Lisbon: European Marketing Academy, S. 213-214 2 S., 05.2012, Proceedings of the 41th Conference of the European Marketing Academy (EMAC): Marketing to Citizens Going beyond Customers and Consumers. Rita, P. (Hrsg.).
06.08.2025
