B.Sc. Psychologie

Präsenzveranstaltung zum Modul 3b des B.Sc. Psychologie

Karte nicht verfügbar

Datum: 17.11.2017
10:00 - 18:00

Dr. Fang Zhao


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Lehrgebiet Allgemeine Psychologie – Lernen, Motivation, Emotion

Multimedia Principles in Educational Context

Sprache: Englisch

Inhalt (in Englisch): Learning from words and pictures is generally better than learning from only words. This phenomenon is what we call as multimedia effect. This course aims at giving an overview of theories in multimedia learning. We focus on how people learn from words (e.g. spoken, written) and pictures (e.g. graph, map), particularly in computer-based environments. We cover the (1) physiology of our visual system; (2) the most influential dual channel models, principles of multimedia learning; (3) multimedia principles and studies in educational context; (4) process tracing methods (such as eye tracking).

Methoden: The course is planned as a block seminar. The topics are chosen from two books in educational psychology and methodology (see reference in Moodle). We will have not only lectures but also group experiments, which may help you to better understand the theories. We will also discuss the similarities and differences of textual representations and pictorial representations. By comparing their differences, we will discuss the multimedia principles in educational context.

Voraussetzungen: No specific knowledge about multimedia learning or processing method is required. However, you are required to read the primary literature before you participate at the seminar and hand in a 1-page written work (max. 200 words) before the seminar. The reading list and the requirement for the written work are posted in Moodle.

Zielgruppe: The course is mainly for B.Sc. Psychology students, who have taken Module 3.


Ort und Termin: 17. November 2017, 10:00 – 18:00, Room: PRG, EG, C002

Extra Information about reading lists and previous work in Moodle:

The written work (max. 200 words) should be written in English and be handed in before 5.November 2017. It should include two questions: (1) What are Richard Mayer’s Cognitive Theory of Multimedia Learning Model and Wolfgang Schnotz’ Integrated Model of Text-Picture Comprehension? (2) Please choose one multimedia principle from Richard Mary’s model and explain it.



Mayer, R. E. (2014). Cognitive theory of multimedia learning. In R. E. Mayer (Eds), The Cambridge handbook of multimedia learning (pp. 43-72). New York: Cambridge University Press. Accessed on May 5, 2017, at: http://homepages.gac.edu/~dmoos/edtech/introtomultitheory.pdf

Rayner, K. and Castelhano, Monica (2007) Eye movements. Schlarpedia, 2(10): 3649. Accessed on May 5, 2017, at: http://www.scholarpedia.org/article/Eye_movements

Schnotz, W. (2014). Integrated model of text and picture comprehension. In R. E. Mayer (Eds), The Cambridge handbook of multimedia learning (pp. 72-104). New York: Cambridge University Press. Accessed on May 5, 2017, at: https://pdfs.semanticscholar.org/2e0a/a957bc66e50566d37cc59c36064578d1499e.pdf